Wednesday, August 4, 2010

Ferns N Petals reaches the 100 Stores Mark.Franchise Chain Efficiency To Improve After Tie Up with Heroites.

New Delhi: Fern N Petals which was started by Vikaas Gutgutia in 1994, as single outlet in Delhi is on a verge to complete its 100 outlets Pan India.

Today, in 16 years, the company is the only branded florist retail chain in the country with around 97 outlets spread across 35 cities, whereas the large number are under the franchising model.

In addition to its own outlet, FNP has 156 vendor partners overseas for global deliveries. The FNP Web site, which caters to the floral need of the customers across the globe to express emotions, makes for almost 18 - 20 per cent of the business.

“FNP offers best services to cater their client with their presence on internet and franchise flower shops, We are the premium online florist offering delivery services of fresh flowers to almost any location in India, said Vikas Gutgutia (MD FNP).

FNP has outsourced it’s call centre to HEROITES, the leading name in the industry to enhance customer relations and improve the efficiency of delivering fast and to maintain quick response to the customers.

“Online flower shopping is an innovative idea to reach directly to the consumers, As per the Market trend, the ever-increasing popularity of exotic flowers makes it a successful mode of shopping as compared to the traditional way of shopping.” said Pawan Gadia, Vice president of FNP, the biggest flower retail chain in India.

Tags:Ferns N Petals, Vikaas Gatgutia, florist retail chain, florist franchise, heroites, pawan gadia, Franchise Management, Franchise Operations, flower franchise, floral franchise

Source:Financial Express

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